Chinese Daily News - Boston Edition
The World Journal Boston Edition Provides Coverage to the Northeast and New England States:
MA, RI, NH, VT, ME
Celebrating Over 30 Proud Years in Serving the Chinese Community
216 Lincoln Street
Boston, MA 02111
The #1, Largest, Most Influential Chinese Daily Newspaper in Boston and New England
info_wjboston.com
Founded in 1976, the World Journal Boston Edition is the largest, most circulated Chinese newspaper in the Greater Boston Area, Massachusetts, and all of New England. Providing daily coverage, 365 days a year, to all the New England states (but mainly Massachusetts), World Journal is the #1 most trusted, respected, and influential Chinese newspaper in Boston and its surrounding suburbs.
World Journal is the only daily Chinese newspaper providing its customers in Eastern and Central Massachusetts with a daily reliable morning home delivery service. World Journal Boston Edition readers are able to access our newspaper by:
~ Having it delivered daily to their doorstep in over150 cities & towns across MA
~ Purchase it from over100 newsracks, convenience stores/shops, and supermarkets
~ Have World Journal mailed directly to their homes (typically on a 2 day lag)
~ Read the online electronic e-paper version, free of charge
To serve all Chinese immigrants and help bridge their cultural and social gap to mainstream America. We aim to provide a means for them to keep in touch with their Chinese homeland heritage, news, local American Chinese community news, and to improve their quality of life in the United States.
One of the few U.S. daily newspapers distributed on a national basis, World Journal is published by independent operations around the United States, including Boston's own east coast edition. The World Journal has become a vital part of the everyday lives of Chinese Americans/Chinese Canadians with a loyal following of readers from China, Taiwan, Hong Kong and Southeast Asia.
The World Journal has recognized the rapid growth and changing demographic profile of Chinese immigrants and responded to their changing needs through continuous advancements in content, technology and service. Its team of professionally trained reporters and editors produce several local editions to address local issues and events while maintaining the scope and depth of its coverage as a national paper. In 2007, the World Journal launched a digital edition, http://epaper.worldjournal.com further broadening its multimedia offerings. The digital interface allows readers to view every edition available, including the Boston edition.
The Boston edition publishes between 52 and 60 pages daily, 365 days of the year. Coverage of the World Journal highlights important international, U.S. and Canada, economic, and political news with special emphasis on news from China, Taiwan, Hong Kong, Southeast Asia and local Chinese communities here in the United States. The World Journal also features sports, entertainment, finance, literature, forum, children's world, home, technology, health and medicine and consumer and business news.
The World Journal has received numerous awards for its service to the
community as well as acknowledgements from leaders including several United States Presidents and Canadian Prime Ministers for its key role in helping new immigrants to assimilate. Chinese Premier Wen Ja Bao acknowledged being a World Journal subscriber and relying on worldjournal.com for his news on overseas Chinese.
World Journal has raised over 6 million in disaster relief funds supporting victims of disasters in the United States and Asia.
The Boston Edition is run locally at its branch office located at 216 Lincoln Street in Boston, Massachusetts. World Journal's popularity boomed in the late 1980's when Mr. Thomas Chang stepped in as Regional Director - a position he holds to this day. Over the next 24 years, World Journal has become the largest, most influential Chinese newspaper in the Northeast, evolving into the most reputable, trusted, and popular Chinese publication in Chinatown, Boston, and its surrounding suburbs.
Besides Massachusetts, the Boston Edition is also sold and read in Maine,
Vermont, New Hampshire, New Jersey and Rhode Island (Connecticut distributes the New York edition). In 2003, World Journal partnered with PCF Corporation to build a home delivery network which now consists of well over 150 cities and towns ranging all the way west past Worcester. The World Journal Boston Edition continues to expand its reach as more subscribers sign on everyday to receive the newspaper.
Keeping up with modern times and technology, World Journal Boston Edition is also available online as an e-paper (something no other competitor has done or has the resources/ability to do), with an easy-to-use/easy-to-read online interface created just for World Journal, loyal Boston Edition readers can now follow what's happening in their hometown as they travel away for business, vacation, or any other time they may be out of town. Readers can also access other regional versions of the paper. The Boston edition e-paper can be accessed at: http://epaper.worldjournal.com/ma3.html
Just introduced, World Journal has launched a Chinese Boston News website that is geared to the Boston Chinese reader with local news (including Chinatown) and interest stories. This is also a free site and can be accessed here: http://www.worldjournal.com/wjma
The World Journal Boston Edition publishes between 52 and 60 pages 365 days a year. Below are the sections published daily:
Section A (Main News): U.S. National and International news, including news from Asia and coverage throughout China, Hong Kong, Taiwan, and other parts of Southeast Asia.
Section B (Boston Local News & Sports): 2 Subsections: Local News and Sports. Coverage includes local Boston news,and broader coverage on other major cities around the U.S. with Chinese communities. Sports section provides local city, national and world coverage of sporting events.
Section C (Entertainment & Supplementals): Contains various special sub-sections including an Entertainment column, Women’s column, Children’s column, Biographies, Daily Horoscopes, Readers Forums and Editorials.
Section D (Economic, Financial, Business): Covering the economy of all the major countries, commodity markets and exchanges around the world, as well as U.S. and world financial and business developments.
*Individual World Journal branch editions throughout the U.S. will vary in the number of sections and pages published daily. Some editions carry more sections than others, with the larger cities and densely Asian populated areas printing over 12 sections and up to 126 pages everyday. Content is determined by the area's local Chinese population, presence, demand, local Chinese news volume, and branch resources.
The World Journal Boston Edition can provide more information to you regarding pricing and any special discounts available in other editions, as well as assist you (and/or your client) in the coordination and implementation of your local/regional/national advertising campaign in all World Journal editions across the United States (and Canada), all within your budget.
Held on the 15th day of the 8th lunar month (August), the August Moon Festival is a Chinese holiday where families get together to feast and celebrate the end of the harvest season. Chinese families eat and gift moon cakes to/with each other as a way of giving thanks (like Thanksgiving in America).Chinese legends say the moon is brightest and roundest on this day, and this is the day where friendships are made and renewed, as well as a special day for romance.
To help the Boston Chinese community continue to celebrate and remember this important Chinese holiday/culture, the largest Chinese organization in Chinatown, the Chinatown Consolidated Benevolent Association of New England (CCBA), has sponsored Boston's August Moon Festival for over 41 years. With bountiful celebratory events and activities in Boston, World Journa l helps promote the day's events to the New England Chinese Community, which in the end, is very important to Chinatown's economic restoration as well. The August Moon Festival in Boston is held on the Sunday in the middle of August of the
Gregorian Calendar.
World Journal publishes a special addition and the holiday is typically a perfect occasion for both small and large businesses around Massachusetts to put in a special greeting ad, wishing the Boston Chinese Community a happy August Moon holiday.
Different ad sizes and greetings are available, contact World Journal for more information on advertising during this special happy occasion.
In collaboration with PCF Corporation , the World Journal Boston Edition is the only
Chinese newspaper that provides its readers with the luxury of daily morning home
delivery in over 150 cities and towns throughout the Massachusetts Middlesex, Norfolk, Suffolk, and Worcester counties.
For prospective readers, you may take a look at our list of towns and cities that
we currently deliver to, and check if your zip-code is within our delivery network
here:
DeliveryNetwork2011.pdf
Our delivery network is always continually growing, but if you currently reside outside the network and do not have nearby access to a shop/market/newsrack location that sells the World Journal , we can offer to you direct-to-home mailing subscriptions. You may choose to receive the World Journal mailed to your home, although usually on 2 day lag.
As the largest, most widely circulated local Chinese newspaper, let World Journal be your advertising medium to disseminate your message to the Chinese community. World Journal works hard to maintain its reputation as the most trusted Chinese news leader. Advertising with World Journal is the most efficient way to get your message across to the Chinese people by using an already established trust and respect of World Journal as the premier Chinese media in Boston. Whether a local or national campaign, World Journal's advertising associates can work with you to develop a campaign strategy for optimizing your marketing effectiveness to reach the Chinese audience/demographics you are aiming for with your business goals. We will work with you to make sure your target audience is reached and your message delivered,
* The Boston Edition Regional Office can facilitate the insertion of your ad into any other regional editions of World Journal ; please contact us for more information and rates.
World Journal Advertising Rates.pdf
WJ Classified Ad Rates.pdf
World Journal Artwork Guidelines.pdf
Distribution Nationally.pdf
World Journal publishes a special magazine supplement in its Sunday paper. This special addition to the daily newspaper provides another great opportunity for advertisers to market their products and services.. This magazine is distributed to the entire East Coast. Additional information and rates are provided here:
WJ Sunday Magazine Rates.pdf
In 2006, World Journal sponsored research by the Interviewing Service of America. ISA who conducted interviews with Chinese adults, 18 or older, who speak and read Chinese in three markets - New York, Los Angeles, and San Francisco. Each participant was asked about his or her views on media consumption and purchasing behavior in various categories. Results from the survey (see powerpoint below), presented by World Journal New York, confirm World Journal as the top media outlet for reaching the Chinese-speaking Asian community.
2006SurveyResultRelease.pdf
2006PurchasingBehaviorSurvey.pdf
Tel: 617-542-1230
Fax: 617-350-9984
Office Hours
(Boston Edition)
Mon-Fri: 9:00 AM - 5:00 PM
Saturday: 9:00 AM - 4:00 PM Sunday: Closed
For General Inquiries/Subscriptions:
For Advertising/Marketing Department:
ads_wjboston.com
WJBoston_brochure.pdf
World_Journal_Presentation_-_PDF.pdf
* http://epaper.worldjournal.com/ma3.html
http://www.worldjournal.com/wjma
http://www.worldjournal.com/wjenglishnews
For more information regarding newspaper subscriptions for home delivery, or to locate the nearest World Journal sold near you, please call our Boston office or e-mail us at:
Please take a moment and review our website's advertising info, as well as look through the free e-paper copy of the World Journal (above). Please contact us for ad opportunities:
World Journal (Boston Edition)
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